Harvard Division of Continuing Education (DCE) was awarded silver in the category of Excellence in Marketing from UPCEA for the campaign titled “Yes, That Harvard.” UPCEA aims to advance leadership in professional, continuing, and online education.
According to UPCEA, the campaign excelled in creativity, execution, and impact. Submissions were evaluated by UPCEA member volunteers based on performance across five key factors, including clarity of message, the quality of the concept, and achievement of campaign goals.
“Yes, that Harvard” was developed with Boston-based creative agency Hey, Let’s Go! It ran primarily in Boston, New York City, and the Washington, D.C. metro areas in late 2021. The campaign included video, out-of-home advertisements, social media, audio, and web content.
“A primary objective of this campaign was to make a clear connection between DCE, Harvard University, and its brands focused on lifelong learning,” said Nancy J. Coleman, Dean, Harvard Division of Continuing Education and University Extension. “We are really proud of how this campaign turned out and the impact it had on our constituents.”
The award was accepted by Harvard Division of Continuing Education, Ross Pearo, executive director of marketing and strategy, at the UPCEA Marketing, Enrollment Management, and Student Success conference in New Orleans.