Leadership Communications
June 18-19, 2012
9 am to 5 pm at Harvard University
Early bird tuition: $1,800. Regular tuition: $2,100. See the early bird tuition deadlines.
Class size is limited.
Business communication training seminar
Persuasive written and oral communication skills are essential to career advancement in nearly every management profession. Learn to write and present persuasively, in a way that inspires action, in this two-day business communication training seminar.
Sessions are a mix of hands-on exercises, discussions, lectures, and small group projects. We use “real life” situations, as well as case studies from the wine industry, as the basis for exploring and applying communication skills.
What you will learn
- How to tailor communications to different audiences
- How to develop a compelling story line that leads the audience to a logical conclusion
- How to create “killer charts” in PowerPoint, and how to write simply and clearly in other formats
- How to communicate in other forums, for example, in crisis situations or through social media
Topics covered
- Analyzing your audience
- The underlying principles of inductive and deductive reasoning in structuring communications
- The importance of synthesizing information, versus summarizing
- PowerPoint best practices
- Crisis communications
- Social media communications
Who should enroll
Anyone who wishes to improve his or her written and oral communications can benefit from this business communication training class. There are no prerequisites, but experience in writing and presenting in a business setting is helpful. Facility with the English language is assumed.
Faculty
Michelle Ehrenreich
Michelle Ehrenreich is the founding partner of Acuity Partners, a boutique consultancy based in Chestnut Hill, Massachusetts, where she helps clients develop effective business, marketing, and communications strategies. Prior to founding Acuity Partners, she worked for McKinsey and Company, Mercer Management Consulting (now Oliver Wyman), and has many years of management consulting experience with clients in a variety of sectors, including consumer goods, financial services, professional services, technology, pharmaceutical, and nonprofit.
At McKinsey, Ehrenreich helped corporate clients develop and implement successful communications strategies, typically to support periods of organizational change, such as a merger or downsizing. She also developed workshops and business communication training programs, and part of her responsibilities included training associates to develop and deliver persuasive presentations, reports, and proposals.
At Mercer Management Consulting, she focused on marketing and growth strategies for communications and computing companies. For instance, she developed and implemented a market entry plan for a new telecommunications venture. She also worked with companies to identify and assess high growth, emerging market opportunities.
Ehrenreich received an MBA from Harvard Business School (HBS), an MS in applied mathematics from Stanford University, and a BS in engineering from Cornell University. Before HBS, Ehrenreich was a principal engineer with Digital Equipment Corporation and a member of the technical staff at AT&T Bell Laboratories.
Ehrenreich teaches Persuasive Business Communications in both academic and corporate settings, including at Harvard Extension School.
Questions?
Contact harvardprofdev@dcemail.harvard.edu.
